Who is your ideal customer?

Who is your ideal customer?

If there is a particular type of customer that is ideally placed to benefit from the goods or services you sell it makes sense to target any marketing activity in their direction, rather than adopting

What do we mean by cost of living?

What do we mean by cost of living?

A simple dictionary definition of cost of living would probably say something like:

The level of prices relating to a range of everyday items…

The problem is, the price inflation for food, or fuel

Ideas for increasing your cash flow

Ideas for increasing your cash flow

Business owners are not exempt from the effects of inflation, but unlike waged individuals, they may have more options to increase cash flow. Here’s a few ideas you may like to consider:

If you

How copyright protects your work

How copyright protects your work

Copyright protects your work and stops others from using it without your permission.

You get copyright protection automatically – you don’t have to apply or pay a fee. There isn’t a register of

Protecting intellectual property

Protecting intellectual property

Having the right type of intellectual property protection helps you stop people stealing or copying:

the names of your products or brands;
your inventions;
the design or look of your products;

New powers for charities

New powers for charities

From 14 June 2023, the latest set of changes mandated by the Charities Acts 2022 came into force.

Changes now in place include simplified legal requirements that charities must comply with before

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